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FESPA

The Fespa Print Africa Show stands as the largest B2B print exhibition in Africa. Our task was clear: create a standout display for our equipment that would leave a lasting impression.


Approach
We devised a concept where every branding element and piece of promotional material was printed using our client’s printers. Our 500m2 booth was crafted to resemble a refreshing juice bar in the morning, seamlessly transitioning into a cozy coffee shop by 1 pm with 187 graphics changed within just 4 minutes.


Outcome
The impact was substantial, with orders at the stand soaring by 215% compared to the previous year. Additionally, we clinched the prestigious Best Stand Award, affirming the success of our innovative approach.

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